The real Italian food list products for wholesalers, restautants and retails.

Italian WINE

The wine’s goodness has to be enjoyed first with one's senses rather than "intellectually". Drinking wine intellectually with a mind focused on judgment risks punishing the senses, forcing them to suffer, in a masochistic vicious circle, what intellectual standards deem "great wine".

Olive OIL

Olive oil is trendy. It's healthy. It's good for you. It cheers the old and makes children grow. Even the French have started using it. Olive oil… hiding behind it are a great number of oils of dubious taste.

Italian PASTA

We might define this as the carbohydrate category, the main fuel of Italians - indeed, to widen the scope, of Mediterranean peoples - since time immemorial. Thus Italian carbohydrates are trendy.

SALUMI

The less a pig is stressed in the course of its life - and its death - the better the fruit of its sacrifice. Try any poor-quality salami, and you will notice an acid odour released at the first cut...

ESPRESSO coffe

On to coffee. Here at The Madia, in amongst a selection of exclusively Italian produce, it is something of an exception, a contradiction, a window on the rest of the world: at one level what could be more Italian than a great espresso? And yet what could be less Italian than such an exotic raw material, that evokes faraway, fantastic worlds, voyages and atmospheres? Within the vast world of coffee production, The Madia makes a very clear-cut selection: artisan coffee companies run not so much by experts as by true coffee maniacs; and coffees presented not only as blends, but also, and increasingly, as single bean varieties: real "cru" coffees with individual character and precise provenance.